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Thank you for your interest in participating in research with Russell Research.
Privacy Protection Policy:
At Russell Research, we value your privacy. It is the practice of Russell Research and the Marketing Research industry to protect the identity of research participants.
Your identity, along with personal demographic information, will be held in strict confidence and will not be used for reasons outside the scope of the research unless you voluntarily provide consent for such. Our projects are conducted strictly for research purposes and never involve solicitation or sales.
About Focus Groups
The Opinion and Marketing Research industry makes a fundamental and profound difference in the lives and well being of people throughout the world. Consumers, business owners/managers, and professionals benefit by having their interests, views and preferences voiced to businesses and organizations that develop new products and services or improve existing ones.
What is a Focus Group?
A focus group is a research method similar to an interactive and lively round-table discussion. They are usually conducted with a small number of people who have similar interests. A leader directs the discussion to explore a variety of issues related to the topic being researched. Focus groups are usually held at special facilities located across the country that are designed to accommodate the unique requirements of marketing research.
How/where do I sign up for Focus Groups?Companies that specialize in focus group research maintain databases of people in their community who are interested in participating in focus groups or other marketing research studies. Once a person becomes a database member, he/she is contacted periodically and interviewed to determine whether or not he/she meets the criteria required for a particular study.
Is my information secure?
YES! Russell Research adheres to the Market Research Association (MRA) code of ethics on data collection. That means your information is kept completely confidential. We do not sell or give your information to any third party. For more information about MRA standards, please visit the MRA website.
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